In 2024, our team at Dentsu Creative won the Honda Gold Wing launch for its 50th anniversary. This campaign is a copy forward presentation with a focus on bike owners in their 40s and 50s who are ready to switch or upgrade to a luxury touring bike.
An organization that believes that safe firearm storage can save lives. View the screenshots on this page or go here to see the site live.
Dentsu Creative partnered with Brady and the Ad Council to design and structure a site dedicated to the stories of those who have come close to gun suicide. See the site here. It was recognized by AdAge as one of the Top 5 Creative Campaigns You Need to Know About Right Now.
The site features an animating intro that carries the heavy load of transitioning casual visitors into real-life traumatic retellings of near death experiences.
Each survivor has a dedicated page with a custom collage of artwork and images to complement their story.
The content was printed into a book that doubles as a gun safe for small firearms to promote safe gun ownership practices.
The experience includes a resources page to let people know that gun violence can happen to anyone, and to express the steps people can take to safely store guns. It also includes information on ways to support a friend or family member who may be considering using a gun for violence.
We teamed up with Blue Cross Blue Shield of Michigan to create a site dedicated to the education and awareness of mental health services. It aims to break stereotypes, spread the word about mental health disorders and provide information on getting treatment. Feel free ot visit our site here.
Our team developed a comprehensive strategy and design to ensure that education was accessible for all member types and communities.
Content around specific mental health concerns were thoughtfully crafted and laid out to best serve visitors who need more information.
The broader strategy of the site included breaking down potential barriers to mental health services for specific audiences. In order to help visitors to feel seen and heard, we presented real member testimonials.
Our team uses Mixed Reality to bring shoppers closer to GM products than ever before. Without asking them to leave their homes or visit a dealership.
Open the camera on any mobile device and hold it up to this QR code. Select the link that appears to try out this Augmented Reality demo!
We developed an execution for the brand new Cadillac Escalade to add a new level of immersion to CRM pieces or kiosk installations.
Play the videos on this page to experience two Google voice skills we developed for General Motors. I even got a chance to add to my hip-hop resume! :)
Our team developed this speculative Google Action for Cadillac inspired by the brands rich history in music culture. The Lyric Lab is a lean-in, lean-back experience that entertains users as well as educates them about a product.
The Isobar creative team created a highly engaging speculative voice action targeted to in-market vehicle shoppers. This action features an interactive mad-libs skill that puts users in the driver seat of a Chevrolet Blazer.
Chevrolet asked us to build them a Metaverse experience that would encourage a younger audience to associate Chevy with Electric Vehicles, instead of Tesla. So we built them a Roblox game, complete with trivia, racing suits and drivable Chevrolet electric vehicles.
Our clients wanted to launch new GM vehicles virtually. That’s where The Intersection comes in. Partnering with ReadyPlayerMe we developed a browser-based virtual Metaverse hub from scratch where visitors could learn about new vehicles or watch a LIVE vehicle tour.
Educating consumers about new products in an entertaining way is a tall order. Our team met the challenge with the Charged Up Augmented Reality driving game for mobile devices, that can be launched from a QR code. Storyboarded, modeled and coded from scratch by our awesome team.
Meta Horizon Worlds is an innovative tool from Facebook that allows gamers to enter into an immersive Metaverse world and interact with an online community. Our team wrote, modeled and developed a full story inspired by Chevrolet EV vehicles built with games and vehicle education. This experience is live now on the Meta Horizon Worlds app.
This YouTube pre roll ad was targeted to an audience interested in Golf highlights and videos.
“A good grip = the perfect drive
Meet intelligent All Wheel Drive in
the First Ever TourX.”
This YouTube Pre Roll ad for Buick was targeted to an audience with an interest in luxury goods.
This YouTube pre roll ad was targeted to a specific audience of car lovers.
This YouTube pre roll ad was targeted to an audience who likes pop music.
This YouTube pre roll ad was targeted to an audience interested in business news.
“Exciting merger happening
Luxury meets adventure wagon in
the First Ever TourX”
This YouTube pre roll ad was targeted to an audience watching fitness or exercise videos.
