Dentsu Creative partnered with Brady and the Ad Council to design and structure a site dedicated to the stories of those who have come close to gun suicide. See the site here . It was recognized by AdAge as one of the Top 5 Creative Campaigns You
The site features an animating intro that carries the heavy load of transitioning casual visitors into real-life traumatic retellings of near death experiences.
Survivor Stories
Safe Book
The experience includes a resources page to let people know that gun violence can happen to anyone, and to express the steps people can take to safely store guns. It also includes information on ways to support a friend or family member who may be c
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