IT ALL STARTED WHEN…

Our team has been working with Blue Cross Blue Shield of Michigan to completely redesign their digital experience and switch their properties to Adobe Experience Manager 6.0. Healthcare has proven to be a gratifying space to operate in, as it poses complex user experience and content strategy questions. Final designs have not been published yet but the progress so far is a rich, thoughtful and personalized approach for a evolving industry.

YEAR IN REVIEW

To go along with a site redesign, our team worked closely with BCBSM to develop new ways of communicating with customers. This included a Year in Review scrolling experience to help customers gain a snapshot of their healthcare, understand opportunities for improvement and how to proceed into the next year.